Driving assessment

Personal Hygiene Market – Technology and Vendor Assessment

Pune, May 04, 2022 (GLOBE NEWSWIRE) — Personal hygiene refers to the practice of regular body grooming and cleansing. It involves disinfecting, cleaning, washing or covering body parts to protect the body from illnesses caused by viruses and infection by germs. Antibacterial wipes, face masks, stretchy caps, alcohol-based hand sanitizers, gloves, and feminine hygiene products are the most commonly used products. Personal hygiene improves confidence and strength and individual, social and psychological well-being. The beauty and personal care market includes consumer goods for body care and cosmetics. Deodorants, hair care, shaving products, beauty cosmetics for perfumes, skin care, face and lip care products are all examples of personal care items. Personal care for the elderly includes showering and bathing, as well as bathing in bed.

Growing concerns about grooming, fitness and appearance have gained popularity in the global personal hygiene market. Personal care products include bath and shower products, deodorants and antiperspirants, and soaps. Globally, major organizations and governments are launching awareness campaigns on the importance of personal hygiene. These steps have accelerated the development of the market.

The global personal hygiene market is expected to reach approximately USD 737.2 billion by 2030 at a compound annual growth rate of 3.9% during the forecast period.

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The main players profiled in this report are:

  • Unilever
  • Johnsons and Johnsons
  • Crossroads
  • Reckitt Benckiser Group
  • Publix
  • Costco
  • Helen of Troy
  • Kroger
  • Colgate Palmolive Company
  • Hindustan Unilever Limited
  • Kimberly Clark Corporation
  • Henkel
  • Kao Corporation
  • Shiseido Company
  • Beiersdorf
  • The Clorox Company

Regional analysis

Asia Pacific

The development of healthcare infrastructure in the region and growing initiatives by governments and private organizations are propelling the market.

Asia-Pacific is expected to dominate the global personal hygiene market over the forecast period. This is due to the economic development of the region as well as an increased awareness of personal hygiene. The growing population of the region is a driver of the market. Growing demand for low cost personal care products is also propelling the market in the region. With the emergence of COVID-19 and chronic diarrhea in children due to poor hygiene and sanitation, the government has launched public awareness campaigns and promoted personal hygiene. This has helped the region market gain a significant share.

North America

The presence of major suppliers in North America contributes to personal hygiene in the region.

The combined markets of North America and Europe contribute most of the global market. The presence of major vendors in the region is contributing to the rapid growth of the region’s market. In addition, the market in the region is benefiting from the widespread acceptance of advanced and modern hygiene products and a large consumption capacity of consumers.

Market dynamics


· Increase in the disposable income of the population

    • Personal hygiene products are used to improve quality of life and maintain optimal health. The primary growth driver for the personal hygiene market is increasing disposable income and willingness to pay for these products. Additionally, h3 competition among global personal hygiene product leaders and advanced product launches will drive the market. Moreover, high-end products are gaining popularity in both developing and developed countries, propelling the market globally.

· Increased public awareness of personal hygiene through government and private sector marketing campaigns.

    • Governments and businesses around the world run public awareness campaigns to educate the public on the importance of personal hygiene. Increased awareness leads to increased purchases of products such as soaps, hand sanitizers and cleaners and aggressive promotional programs by organizations that build customer courage. Marketing strategies used by private actors increase product sales.

· Rapidly growing urban populations and the introduction of high-end personal care products are major drivers of the global personal hygiene market.

Supplier evaluation

Vendor assessment includes an in-depth analysis of how vendors meet demand in the personal hygiene market. The MDC Competetive Scape model was used to assess the qualitative and quantitative information for this assessment. MDC’s Competitive Scape is a structured method to identify key players and describe their strengths, relevant characteristics and outreach strategy. MDC’s Competitive Scape enables organizations to analyze the environmental factors that influence their business, set goals and identify new marketing strategies. MDC Research analysts conduct in-depth investigation into solutions, services, programs, marketing, organization size, geographic focus, organization type, and vendor strategies.

Technology Assessment

Technology has a huge impact on business productivity, growth and efficiency. Technologies can help companies develop competitive advantages, but choosing them can be one of the most demanding decisions for companies. Technology assessment helps organizations understand their current technology situation and offers them a roadmap towards which they might want to evolve and grow their business. A well-defined process for evaluating and selecting technology solutions can help organizations reduce risk, achieve their goals, identify the problem, and fix it the right way. Technology assessment can help companies identify which technologies to invest in, meet industry standards, and compete with competitors.

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Business ecosystem analysis

Advances in technology and digitalization have changed the way companies do business; the business ecosystem concept helps companies understand how to thrive in this changing environment. Business ecosystems offer organizations the opportunity to integrate technology into their day-to-day business operations and improve their research and business skills. The business ecosystem comprises a network of interconnected businesses that compete and cooperate to increase sales, improve profitability, and succeed in their markets. An ecosystem analysis is a business network analysis that includes the relationships between suppliers, distributors, and end users in the delivery of a product or service.

Regions and countries covered

North America (US, Canada), Europe (Germany, UK, France, Spain, Italy and Rest of Europe), Asia-Pacific (Japan, China, Australia, India, Rest of Asia- Pacific) and Rest of the World (Row)

Report cover

Personal Hygiene Market Dynamics, Impact of Covid-19 on the Personal Hygiene Market, Vendor Profiles, Vendor Assessment, Strategies, Technology Assessment, Product Mapping, Industry Outlook, Economic Analysis , segmental analysis, personal hygiene market sizing, analysis charts.

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Supplier Profiles Covered

All major Tier 1, Tier 2, and Tier 3 companies are covered in this Personal Hygiene Market report (25 Vendor Profiles)

Answers to key questions in this report:

  • What is the potential of the personal hygiene market?
  • What is the impact of COVID-19 on the global personal hygiene market?
  • What are the key strategies adopted by companies in the Personal Hygiene market?
  • What are the challenges faced by SMEs and major vendors in the Personal Hygiene Market?
  • Which region has the highest investments in the Personal Hygiene market?
  • What is the latest research and activity for the Personal Hygiene market?
  • Who are the key players in the Personal Hygiene market?
  • What is the potential of the personal hygiene market?

Additional vendor profiles can be added based on customer business needs

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MDC Research has extensive experience in using the latest methodologies to develop reports for a wide range of clients in various markets. Our commitment to providing high-quality research and creating innovative reports is one of the reasons why MDC Research is such a trusted name in the business world today.

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