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Saudi leisure and entertainment group Tarfeeh Fakieh has finalized a historic partnership with Blue Limits, a Jeddah-based company, for the management and operations of OIA Downtown, which will include a women’s beach club, to be built in the development of Jeddah Walk. The deal, worth SR40 million ($10.6 million), makes Blue Limits the exclusive operating partner of the OIA Downtown Beach Club, which will feature two swimming pools, a state-of-the-art gymnasium, a lounge and lounges, as well as access to the beach. with a multitude of luxurious restaurants.

Partnering to manage the daily operations of the boutique beach club is part of Tarfeeh Fakieh’s commitment to providing excellent service and an inviting ambience to its visitors. Seeking to provide leisure services to Jeddah residents and visitors to the coastal city, OIA Downtown’s scenic location and world-class service are intended to elevate the leisure offerings to the heart of the Jeddah Corniche.

“We are delighted that our partnership with Blue Limits further enhances the experience that OIA Downtown was designed to deliver,” said Jamil Attar, CEO of Tarfeeh Fakieh. “With the help of our partners and our years of expertise in the leisure industry, we are confident that OIA Downtown Beach Club will provide a wonderful experience for all, combining luxury with the lushness of nature.”

Since its founding in 1998 by prominent Saudi businessman Sheikh Abdul Rahman Fakieh, Tarfeeh Fakieh has developed a large and diverse portfolio in many fields. Thanks in part to its pioneering leadership, relentless commitment to quality and key strategic partnerships, the organization has developed many prominent properties in Jeddah, such as Nobu Restaurant, Movenpick Al-Nawras and Fakieh Aquarium. Over 24 years of purposeful activity, the group has flourished in the leisure and entertainment sectors, providing memorable experiences to a wide variety of demographics and age groups within the Kingdom. With the main objective of “making Saudi families happier”, Tarfeeh Fakieh is poised to continuously provide high quality hospitality services to citizens, residents and visitors, in line with the goals of Saudi Vision 2030. saudi.

Blue Limits Hospitality is one of the leading operators in its field, led by a team of skilled hoteliers and industry professionals to turn unique concepts into achievable results. The company prides itself on its years of expertise and aims to use its industry knowledge to help develop OIA Downtown into one of the best beach clubs in the area.

Danni Rose, Founder and CEO of Blue Limits, said: “This is truly an exciting time for tourism in Jeddah and across the Kingdom. We are also excited to continue working alongside Tarfeeh Fakieh to make OIA Downtown one of the best run beach clubs in the area.

Responding to evolving consumer needs within the Kingdom, OIA Downtown will offer one of the region’s most prestigious women-only beachfront clubs during the day. At night, the sprawling beachfront club will host a members’ lounge, restaurants and outdoor cafes, all nestled on the Jeddah Corniche. OIA Downtown is expected to open in the third quarter of 2022.