In 2022, BRAKES will run a total of 225 classes for teens and their parents nationwide. To register for a class or to view the full upcoming schedule, visit www.putonthebrakes.org.
“The number one killer of teens is car crashes and Kia’s partnership with BRAKES directly addresses this issue. Real-word education and training are two of the most important ways to facilitate change and to make a difference in this area, but it wouldn’t be possible without the help of Kia and the fleet of training vehicles the company provides,” said Doug Herbertdrag-racing champion and founder of BRAKES “It is impossible to estimate the exact number of lives that BRAKES schools have saved over the past 14 years. In total, we have trained more than 100,000 teenagers and their parents. But even if we can only say with certainty that we only saved one life, it would be worth it Kia’s continued commitment and support allows us to continue to make America’s roads safer for everyone and us we are grateful.
Kia is the official vehicle and a presenting sponsor of BRAKES, and thanks to the support of the automaker, BRAKES can offer free training to all participants. Kia’s sponsorship helps by offsetting costs through a financial donation and the fleet of 44 Kia vehicles, including Soul, Rio and Forte models that are provided by Kia for each training course.
“Kia is committed to vehicle and road safety, and our partnership with BRAKES is an important way for us to keep American drivers safe, whether or not they are behind the wheel of a Kia vehicle,” said declared Russell bet, Vice President, Marketing, Kia Motors America. “We commend BRAKES for the lifesaving work they have made their mission and Kia is proud to continue our collaboration for years to come.”
BRAKES is NOT Driver’s Ed. It is a free, hands-on, advanced driver training program taught by professional instructors, including current and former law enforcement, professional racers and stuntmen. BRAKES maintains a low student-to-instructor ratio of two to one to maximize instructional effectiveness. Each weekend, BRAKES schools offer identical sessions to allow parents and teenagers to choose one that will suit their busy schedules. Each session includes three hours of training with a class size of 36 teenage participants – starting with a classroom presentation followed by hands-on training in new Kia vehicles. The program includes distracted driving awareness, emergency braking, wheel-down/off-road recovery, collision avoidance and car control/skid recovery – all among the leading causes of accidents for new drivers. Other educational elements often include “Big Rig” safety, first responder vehicle extrication demonstration, and what to do in the event of a traffic stop.
Kia America – about us
Based at Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the top 100 global brands. Kia is the “Official Automotive Partner” of the NBA and offers a line of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of nearly 750 dealerships in the United States, including several cars and SUVs proudly assembled in America.
For media information, including photography, visit www.kiamedia.com. To receive personalized email notifications for press releases as soon as they are published, subscribe to www.kiamedia.com/us/en/newsalert.
THE SOURCE Kia America