Driving assessment

K-12 Testing and Assessment Market: 46% of Growth Will Come from North America | Increased use of analytics to drive market growth

NEW YORK, April 7, 2022 /PRNewswire/ — The K-12 Testing and Assessment Market the value is expected to grow by $8.24 billionprogressing to a CAGR of 10.19% from 2020 to 2025according to the latest Technavio report. Growing use of analytics associated to emphasis on formative learning tools are some of the major growth factors.

Technavio has announced its latest market research report titled K-12 Testing and Assessment Market by Product, Method, and Geography – Forecast and Analysis 2021-2025

Further, the K-12 testing and assessments market is segmented by Product (curriculum-based tests and non-curriculum-based tests), Geography (North America, EuropeACPA, South Americaand MEA) and Method (mixed method, online method and traditional method).

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Growing Use of Analytics to Drive K-12 Testing and Assessment Market

Many schools around the world are opting for assessment software that includes the essence of learning analytics. The concept of learning analytics is gaining traction in the global K-12 testing and assessment market due to advancements in technology and the growing use of big data in the learning industry. education. The inclusion of learning analytics and adaptive learning in the testing module allows schools to provide a personalized form of learning. Although the concepts of learning analytics, adaptive learning, and big data are new to K-12 education, they provide a viable option for automating the testing and assessment function of teachers and educators. The learning analytics model focuses on capturing useful information to apply in classrooms to predict individual student progress and outcomes. Teachers and educators also use the captured data to identify student learning needs.

Increased focus on formative learning tools to become a critical K-12 testing and assessment market trend

Formative assessment involves assessing students as they progress through learning. The concept of formative learning allows teachers to act as facilitators rather than teachers. This learning method is used to diagnose learners’ weak points and provide them with feedback. With the rise in adoption of digital content and the growing popularity of e-learning, many educators are increasingly investing in various formative assessment tools to improve their teaching methods to provide experiential learning. to students. By using formative learning tools, teachers can provide quick feedback to students while teaching and they can monitor student activities on devices.

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K-12 Testing and Assessment Market: Regional Analysis

46% of market growth will come from North America during the forecast period. United States and Canada are the top markets for K-12 testing and assessment North America. Market growth in this region will be faster than market growth in European and MEA regions.

The growing number of government initiatives aimed at improving the quality of education and overall student development will facilitate the growth of the K-12 testing and assessment market in North America over the forecast period.

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K-12 Testing and Assessment Market: Segmentation Analysis

The growth in the K-12 testing and assessment market share by the curriculum-based testing segment will be significant during the forecast period. The global K-12 testing and assessment market is dominated by curriculum-based testing and assignments.

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K-12 Testing and Assessment Market: Vendor Analysis

The report analyzes the competitive landscape of the market and offers information about several vendors in the market including:

  • CogniFit Ltd.

  • Educational Testing Service

  • Edutech

  • Structure inc.

  • MeritTrac Services Pvt Ltd.

  • NIIT Ltd.

  • Pearson Plc

  • Providence Equity Partners LLC

  • Scantron Corp.

  • Think and Learn Pvt. ltd.

Moreover, the market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

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K-12 Testing and Assessment Market Scope

Report cover

Details

Page number

120

Year of reference

2020

Forecast period

2021-2025

Growth momentum and CAGR

Accelerate at a CAGR of 10.19%

Market Growth 2021-2025

$8.24 billion

Market structure

Fragmented

Annual growth (%)

9.75

Regional analysis

North America, Europe, APAC, South America and MEA

Successful market contribution

North America at 46%

Main consumer countries

USA, China, UK, Germany and Canada

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

CogniFit Ltd., Educational Testing Service, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp. and Think and Learn Pvt. ltd.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Customization overview

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Contents

Summary

Market landscape

  • Market ecosystem

  • Value chain analysis

Market sizing

Five forces analysis

Market segmentation by product

  • Market segments

  • Comparison by product

  • Curriculum-based testing – Market size and forecast 2020-2025

  • Non-curriculum based testing – Market size and forecast 2020-2025

  • Market opportunity by product

Market segmentation by method

  • Market segments

  • Comparison by method

  • Mixed method – Market size and forecast 2020-2025

  • Online Method – Market Size and Forecast 2020-2025

  • Traditional method – Market size and forecast 2020-2025

  • Market opportunity by method

Customer landscape

Geographic landscape

  • Geographic segmentation

  • Geographic comparison

  • North America – Market size and forecast 2020-2025

  • Europe – Market size and forecast 2020-2025

  • APAC – Market size and forecast 2020-2025

  • South America – Market size and forecast 2020-2025

  • MEA – Market size and forecast 2020-2025

  • Main leading countries

  • Market Opportunity by Geography

  • Market factors

  • Market challenges

  • Market trends

Supplier Landscape

  • Supplier Landscape

  • Landscape disturbance

Vendor analysis

  • Suppliers Covered

  • Positioning on the supplier market

  • CogniFit Ltd.

  • Educational Testing Service

  • Edutech

  • Structure inc.

  • MeritTrac Services Pvt Ltd.

  • NIIT Ltd.

  • Pearson Plc

  • Providence Equity Partners LLC

  • Scantron Corp.

  • Think and Learn Pvt. ltd.

Annex

About Technavio

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.

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Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)

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