DUBLIN, August 29, 2022 /PRNewswire/ — The “Continental’s Readiness for ADAS and Autonomous Driving” report has been added to from ResearchAndMarkets.com offer.
This report examines Continental’s strategy execution, technology capability and market leadership in ADAS and autonomous driving to provide a competitive assessment of its readiness against other leading ADAS vendors.
Learn about the capabilities of Continental’s sensor and feature portfolio and their roadmap to support Tier 3 and Tier 4 functionality in passenger cars and autonomous mobility services.
Assess Continental’s position in the ADAS revenue rankings relative to Continental and other Tier-1s;
- Understand Continental’s market shares in 77 GHz and 24 GHz Radars, Cameras, Lidars, Ultrasounds and Supercomputers in major markets.
- Learn about Continental’s ADAS roadmap and outlook
Automated driving technology roadmap: ADAS function and sensor suite
Levels 3 and L4 require increased detection capabilities. Additional front sensors should therefore be part of the ADAS sensor suite to improve robustness. It’s expected that lidar and/or high-definition radars will become the norm for this, like the Audi A8 lidar above, but not everyone is headed in that direction.
For example, Tesla’s HW for Enhanced Autopilot, which claims L3-4 capability does not include lidar. The figures below show a representative (but not exclusive) set of building blocks, i.e. supporting ADAS driving and parking functions, to enable higher levels of autonomy. Another key component of these feature roadmaps is the set of sensors required for each level of automation shown below.
Criticisms of aggressive naming strategies and marketing campaigns
Tesla and Mercedes-Benz have talked about their advanced AD technology and are following more aggressive marketing strategies in an effort to establish themselves at the forefront of AD on customer perception. Tesla’s naming strategy for the L1-2 Autopilot and less restrictive steering wheel has been criticized by industry and regulators.
germany KBA recently banned the term Autopilot as misleading, i.e. because it creates a false sense of security since the term “Pilot” is more accurate for L3. As for Mercedes-Benz, its advertisement for the E-Class depicting it as self-driving caused controversy and eventually had to be pulled. However, after Tesla’s death in May 2016, many automakers have been more cautious in advertising their AD capabilities, for example Volvo’s Pilot Assist.
How is Continental preparing for LEVEL 3-4 autonomy?
Continental is making progress in the technologies required to support Level 4 autonomous driving, i.e. new sensors with better performance in terms of range, FoV and other specifications, cheaper systems and more efficient and new platforms.
For the Sensing building block, which includes building a robust sensor array to capture the vehicle’s environment, Continental is working on next-generation 4D imaging radars, satellite cameras and high-performance lidars. .
Their new ARS540 The 4D imaging radar can detect non-replaceable ground obstacles and raised objects, potholes and landmarks.
Additionally, their High-Resolution 3D LIDAR Flash (HFL) with 3D Global Shutter is aimed at applications in automotive, commercial vehicles, agriculture, construction, mining, UAV delivery and infrastructure inspection.
Among other functions or features for L3-4, Continental is developing a “Driving Planner”, software that autonomously performs complex driving maneuvers for level 3 autonomous driving for speeds of up to 130 km/h. The company plans to reach mass production by 2024.
Finally, Continental brings its experience in systems integration, function development, motion control, simulation and validation to the consortium owned by BMW and Mobileye which develops software and hardware platforms for L3 autonomous driving. -5.
Continental has a strong position in the ADAS camera and forward radar markets
Until 2020, Continental’s Advanced Driver Assistance Systems business unit was part of the company’s Chassis and Safety division (along with vehicle dynamics, hydraulic braking systems and passive safety and sensors). A new structure started in January 2020 with the transformation of the Chassis & Safety division into Autonomous Mobility & Safety (AMS) within the Automotive Technologies group.
AMS achieved a turnover of 7.5 million euros in 2020. From 2022, Automotive will include Autonomous Mobility, Security and Movement and NIV.
To assess the market shares of each ADAS vendor, we considered each vendor’s sensor portfolio and ADAS supply chain by radar, camera, and lidar for 212 models.
170 models equipped with at least a level 1 driving system (ex. ACC, AEB or LDW) and 42 models equipped with a level 2 driving system (Traffic Jam Assist / Cruise Assist) as part of the optional and standard equipment (since prices are not available).
Continental has a strong portfolio of radars, forward-looking and surround-view cameras and lidar sensors.
Continental is in a unique position to monetize the growth of ADAS using:
- A competent technology portfolio with Lidar, radar and camera systems combined with a complete system stack that enables Continental to monetize the growing content of ADAS sensors for L2-4;
- Serial contracts for each technology and 360-degree ADAS (Audi and BMW with LDW; Mercedes-Benz with ACC+Stop&Go and Pre-Safe; GM with ACC: Cadillac STS and DTS; Hyundai with ACC and emergency brake assist; and Volvo and Mazda with Blind Spot Warning);
- 100% system supplier, from design and manufacturing to validation and extension of new services in system integration and functions.
Extension of the ADAS portfolio to high-performance computers
Continental says its supercomputer can cut development time for ADAS and autonomous driving from weeks to hours. Continental’s supercomputer has already found applications in VW’s ID.3.
In 2022, Continental received the first series order for high-performance vehicle computers China. The company won 2 clients in AD HPC for the SOP 2022 in Japan and 2023 in Germany.
Main topics covered:
1. POSITIONING OF CONTINENTAL ON THE ADAS AND AUTONOMOUS DRIVING MARKET
1.1. ADAS revenues by 2021
1.2. Continental’s ADAS-to-Automotive Revenues vs. Top 3 Tier 1 Providers
1.3. Sales and production of sensors
1.4. Customers in ADAS and their geographic coverage
1.5. Continental’s ranking in ADAS Sensors in Europe, UNITED STATES, China
1.6. Continental’s Prospects in ADAS by 2025
2. TECHNOLOGY PORTFOLIO: SENSORS, DRIVING AND PARKING FUNCTIONS
2.1. Continental VS radars. Competition
2.4. IT platform
2.5. Level 2 to Level 4 driving and parking function
2.6. Continental’s hardware-software for level 4 autonomous driving
3. EXECUTION OF THE STRATEGY
3.1. Self-driving vision in cars, trucks and AMOD
3.2. M&A, investments and partnerships in autonomous driving
4. ASSESSMENT OF CONTINENTAL’S READINESS FOR AUTONOMOUS DRIVING
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For more information on this report, visit https://www.researchandmarkets.com/r/s9cn6p
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